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Legal Consumer Response-Time Expectations

Operational intake studies tell us what law firms do. Consumer surveys tell us what prospective clients say they expect. The two should not be confused, but both matter when evaluating client intake.

Survey-reported expectation

More than 80% said they would contact another attorney within 48 hours

Martindale-Avvo surveyed approximately 1,850 consumers who had previously used Avvo, Lawyers.com, Nolo, or Martindale.

How long surveyed consumers would wait before contacting another attorney
Waiting timeShare of respondents
1–8 hours18.6%
9–23 hours21.8%
24–48 hours41.9%
3–6 days11.3%
1 week or more6.4%
1–8 hours18.6%
9–23 hours21.8%
24–48 hours41.9%
3–6 days11.3%
1 week or more6.4%
Share of surveyed consumers who selected each waiting-time range.Source: Martindale-Avvo, Understanding the Legal Consumer 2023. Approximately 1,850 prior legal-network users.
40.4%would move on before 24 hours elapsed
80%+would move on by the end of 48 hours

Helpful criteria

Responsiveness was the most-selected criterion

61.5%Responsiveness of the attorney
56.8%Pricing and fees
50.6%Online reviews and testimonials

Respondents could select multiple answers.

Comparison shopping

Most consumers who hired contacted multiple attorneys

Among consumers who ultimately hired a lawyer, 78.9% contacted more than one attorney before making the hiring decision.

The report also says three in ten consumers who hired did so within three days of realizing they needed an attorney, and five in ten did so within one week.

Sample limitation

Relevant to online legal shoppers, not a general-population probability sample

Review the original report page

Citing this page

Use the original study and this interpretation together.

Martindale-Avvo. “Understanding the Legal Consumer 2023.” Survey of approximately 1,850 prior users of Avvo, Lawyers.com, Nolo, or Martindale.

When citing an individual statistic, cite the original publisher as well as CallShift whenever practical.