Use your own assumptions
Make client opportunity value easier to understand.
Enter your approximate average client revenue, conversion rate, monthly inquiry volume, and missed or incomplete follow-up rate. The calculator updates immediately and does not collect firm or client information.
Interactive estimate
Client Value Calculator
Replace the starting assumptions with your firm's own approximate intake data.
Estimated value of an average inquiry
$1,250average client value multiplied by the estimated client conversion rate
- Monthly opportunity value
- $50,000
- Potentially missed each month
- $7,500
- Potentially missed each year
- $90,000
Simple scenario
What If You Captured Just One More Client?
Choose a monthly improvement scenario to see the estimated additional annual client value.
These figures are planning estimates, not guaranteed revenue. Actual results depend on inquiry quality, practice area, case value, qualification standards, staff capacity, client decisions, and the firm's intake and follow-up processes.
Interpreting the estimate
Generating the inquiry is only half the job.
The estimated value of an inquiry is the average client value multiplied by the percentage of qualified inquiries that become clients. Monthly opportunity value applies that estimate across your inquiry volume.
Potentially missed opportunity value applies your estimated missed or incomplete follow-up rate. It does not assume every missed inquiry would have become a client.
ATTRACT→CAPTURE→CONVERT→RETAIN
Discuss Your Intake ProcessContinue your evaluation
Value explains the opportunity. Process explains what happens next.
Reference this resource
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Organizations, educators, consultants, and law firms are welcome to reference or share this calculator. A backlink is appreciated when appropriate, but is not required. The calculator has been structured as a standalone component so an approved embedded version can be added later without rebuilding its core logic.