Survey-reported adoption
ABA 2024: online consultation scheduling by firm size
The ABA’s 2024 Marketing & Communications survey had 445 attorney respondents. Reported ability for prospective clients to schedule through the firm’s website was:
| Firm size | Online scheduling |
|---|---|
| Solo | 23% |
| 2–9 attorneys | 18% |
| 10–49 attorneys | 14% |
| 100+ attorneys | 15% |
Observational association
Clio 2025: intake technology and firm performance
Clio’s 2025 solo and small firm research reports stronger business metrics among firms using a combination of client-facing technologies such as e-signatures, online search ads, online schedulers, online intake forms, and text messaging.
Higher revenue
Solos / small firms using the technology group.
More client leads
Solos / small firms using the technology group.
Shorter time to hire
Associated with online schedulers for solos / small firms.
Shorter time to hire
Associated with online intake forms for solos / small firms.
Reported conversion associations
- E-signatures: 10% / 10% improvement for solos / small firms
- Text messaging: 7% / 3%
- Online intake forms: 2% / 5%
Suggested takeaway
What the evidence supports
The strongest defensible statement is not that a specific intake tool guarantees a specific return. It is that online scheduling adoption remains limited in the ABA survey, while Clio’s observational data associates use of several client-facing intake tools with stronger revenue, lead, conversion, and hiring metrics.
Citing this page
Use the original study and this interpretation together.
American Bar Association, 2024 Legal Technology Survey, Marketing & Communications volume; reported online consultation scheduling by firm size. For technology associations, cite Clio's 2025 solo and small firm research separately.
When citing an individual statistic, cite the original publisher as well as CallShift whenever practical.